Week Six

Week Six

I spent this week refining my final brochure. I fixed up my text (including sorting out problems such as rags and widows) and made sure it was lined up properly.
(Final designs are in workbook).

I had some issues with printing onto higher stock paper. The printer wasn't processing the paper correctly (checked with Tim that my file was fine and print set up was fine and he said there shouldn't have been any print errors).
I had to hand in what I had, (pages out of line) but I also handed in a copy on normal paper which turned out slightly better than the thick paper.

I have learnt for next time that the best way to printer is to take it to a professional and will try to do this next time.

Week Five

Week Five

This week in class, we had a critique. I found this helpful as it gave me ways to move forward with my designs.

One important change that I made this week was to my colour scheme.

I changed some of my colours so that they connected to the sites more, as well as the colours just working together better. This change also happened because colours were not able to be seen on my original map design which I came up with this week.

(original map)

I wanted to map out the Wellington City area just close to the markets rather than the entire city. I also decided to add public toilets onto my map later on as I decided this was useful information to know when you are at the markets with no toilets there.

I also created my information page this week. I decided with my 3 market pages to use my design with the market photos in circles. This was because I felt that the hand designs were too harsh with the diagonal photograph in the background. For my information page, I decided to use the hand design though.
I used this without a photograph in the background and I put together a collection of drawings of items from each market.

I began just looking at the hand image, and then added another page to the design to make it a spread.
I included information about Wellington city and a brief intro to markets. I wanted my key to go on this page so that people would understand what each icon meant on each page.
I also changed some of the items in the hands to more clearly recognised ones.


Another update I made this week was to my cover (front and back).
I didn't change it too much, but I changed the colours to fit the new colour scheme, Added the words 'A guide to' and made the background circle coloured rather than white.

I also drew some new images to go into my 3 market spreads. I did this so that the images linked to each market more specifically.

Week Four

Week Four

This week I put my designs together into double page spreads. I haven't written text for each of my markets yet, so I used place holder text instead. I also added a place for my key to go on the page (still need to draw the images for this though) (see sun for example of what this could look like)

I began looking at my two conceptual ideas and decided to individually make them into two page spreads. I used my colour scheme again through these designs.
I decided to keep the title and main image on one page, and the text plus keys on the other page.
Putting them together into a spread made them feel much more like a real booklet than the flat, single pages designs.

In these designs, I felt like I needed much more white space as they originally were full colour pages and very busy. The white helps to tone down the designs and makes it easier to look at.
The tried each design with 2 vertical text boxes and again with 2 wide ones. I preferred the wider ones as they feel like they sit better on the page rather than hanging down like the vertical ones do.

After getting some feedback on my work, I realised that:
-The text boxes were not a good idea as they drew too much attention to the text, rather than letting the text quietly sit on the page.
-The type faces that I was using on each page for the headings worked well for each individual page's emotion, but not for the booklet as a whole.
-I had two ideas going that could now be merged together (combine the market photographs with the doodles)

I moved on by trying two new ideas which were combinations of my original two designs.
With the circle ones, I replaced the patterns with the drawings I had done.
I also took out the text boxes which made the text much more subtle on the page.
On each design I added a coloured line along the side of the text.
Tulia and I discussed making the line thinner so that less attention was drawn to it. I also made the circles for my key smaller, as they were too much of a focus on the page.
Making small changes like this already has opened the spread up much more.

With my hand design, I developed this by bringing the market photograph into the background. I like the way that it almost feels like you have gone to the market yourself after looking at this design because of the combination of the photo with the handful of items from that experience.
I wanted to keep lots of white space, especially where the text was so that it could be read easily.

I decided to try out what it would look like with coloured background instead (as well as applying the smaller keys and thin line next to the text to this design).
I also came up for the images for each of my keys (see workbook).

Adding colour to the background helps to relate it to the markets more individually.  

Week Three

Week Three:

We looked at Pattern and Colour in class.

I spent some of class time really having a look at each market's website and Facebook page. I thought it was interesting to see how each one differently advertises their market- who do they target it at? What do they say they sell?
I particularly found it interesting that the city market really emphasised their 'artisan' food and "star studded line up", as well as how the night market emphasised their variety and diversity, and how the harbourside market really emphasised their history as the "oldest and most popular market in Wellington".

After the first class this week, I realised I needed to pick up the pace and start designing!

I went home feeling very behind and got started with some doodles. I drew images that were symbols or indexical signs for each market- these were things that represented things about the markets, mostly being what people could buy.

I started designing on photoshop by using photos I had taken at each market. At this point, I found colours in my photos and created a colour palette. I came up with a design for each market.

The circles in these designs create a welcoming feel as the round edge is passive rather than aggressive.
I decided to incorporate my doodles into a new set of designs and I again created 3, one for each market.

Each of these hands holds items from each market in a different way- at the moment they don't link to each location specifically (except that the Harbourside market looks like a sailing ship because of the triangle shape). How could I change these so that the shapes created with the hands and doodles links to each market.

I took these into class the next day.
- Seeing other people's designs made me realise that I hadn't taken into account that they were to be double page spreads
-this meant it gave me a first step of development (make them into double page spread designs)
-I was also able to take what we learnt in class about grid layouts and apply this to my design developments

Week Two

Week Two:

Things we did in class:
-looked at Semiotics
-defined the fundamental design principles
-we took a photograph we had taken the previous week and cropped it down to create different emotive drawings
-for homework we took our photos again and had to find 12 indexical signs and 12 symbols in them

(Was absent for the Tuesday class)

I went down to the City Market this week and took photos, as well as creating a brainstorm about things I found out about the market.

Week One

Week One

When deciding which topic to do my assignment on, my initial thoughts were- what activities do I really enjoy doing and also what do I love about Wellington?

I came up with the fact that I enjoy playing sports and I love the creative vibe found in our awesome little capital. After that, I started to think of places where sports are played in Wellington. I also started looking at special events and markets because they're a place where you can really feel the creative and friendly vibe Wellington has.

I decided to narrow down to weekly markets, focussing on:
1. Harbourside Market
2. City Market
3. Wellington Night Market

Each of these has one key difference from the others, e.g: Harbourside market is an outdoor, daytime market. City market is an indoor, daytime market. And Wellington Night Market is an outdoor, night time market.

I only managed to get to two of my chosen markets this week -Night Market and Harbourside Market.
I made a big brainstorm for each, where I really pulled the markets apart and thought about things like:
-What they sell
-Who goes?
-The Atmosphere
-Features of the markets
-Location